Thursday, 25 February 2010

What Type Are You?

Try this experiment on the Pentagram website to find out what typeface you more resemble.

My score told me I was most like Marina Script.

Saturday, 13 February 2010

...and the rest.

The fish and chip shop of the year award is highly regarded in the fish and chip trade so the design for a pictogram to represent it had to show elegance and superiority as well as give off the traditional feel people have come to love.
My initial ideas shown below were based on the idea of one fish being separated from the rest to suggest it was 'better' or a 'winner', however after a critique session I came to realise that although it made sense in my thinking, it wasn't immediately clear to others.

The idea I have chosen to pursue now involves the 3 elements (smells) that to me capture what fish and chips is all about. The vinegar, salt and pepper.
Using these elements I composed a pictogram showing them in the form of a winners podium with 3 levels of superiority (what I was looking for earlier).

This new pictogram is much clearer and communicates the idea a lot clearer than the previous did.

Coming to the end of the project...

As I am coming to the end of my current project involving the redesign of the SeaFish logo and a pictogram to represent the 'Fish & Chip shop of the year awards' I would like to show you my progression and how I reached my end result. Here is the work below.

The final logo represents the authority and precise action taken by SeaFish. The stylised 's' and 'f' echo the waves of the sea and stand out in the blue colour to differentiate them from the rest of the logotype.
The typeface used is Univers 59 Ultra Condensed, I chose this because it holds a lot of strength even in lower case, but without the wideness some typefaces come with. The negative space between the stylised lettering and the Univers suggest subtle fish shapes which adds to the underlying message of the brand.

Friday, 5 February 2010

50 years of graphic work (and play)

50 years of graphic work (and play) is an exhibition I visited on Wednesday showing a lifetime of work by the world renowned designer Alan Fletcher.
Fletcher was one of the founders of Pentagram, now the most well known design company in the world and you can see why when looking at his work.

Looking at all his work in the exhibition you can tell that design was more than just a career to Fletcher, it was a strong passion that he not only saw as work, but also pleasure.

His print work in my eyes is simply beautiful, his ability to capture the audience with such simple but cleverly put together design is fascinating. Especially the work below for PanAm (Pan America World Airlines) which although looks simple, utilises strong typography and colour psychology to create an outcome that is visually exciting and still consumer friendly.

The work I have seen here has truly inspired me and I am now going to try to experiment more with careful typesetting and simple yet clever graphic techniques, along with traditional processes as screen printing hand crafting type.

Monday, 1 February 2010

I want one.