Tuesday, 26 January 2010


This is a logo that I designed for the Centre of Automation and Robotics Research based in Sheffield Hallam University. (This is the version chosen by the client after I presented them with 3 possibilities, however is not the strongest in my opinion).


"Something boring can become beautiful if you look at it upside down"

I saw this brilliant quote about 5 minutes ago in a video titled 'things to learn' from Matt Edgar on Vimeo. (I don't think it's the same Matt Edgar incase you're wondering).

Monday, 25 January 2010

Seafish logo drawings

Here are the beginnings of some drawings for the re-designed seafish logos. These are all drawings from a very early stage so are un-developed. Some are simple, which I think is perfect for legibility and being easy to understand by the consumer. Others are more complicated, but I tried them out to see what they would look like.

Saturday, 23 January 2010


I found this great article on the U&lc website about the history of the Giambattisa Bodoni and his elegant typefaces. It shows how they have changed and been modified over the years. Beautiful typefaces from creation and still are even now almost 200 years later.

Sunday, 17 January 2010

The fish are dying!

After beginning a brief all about sustainable fishing and keeping the oceans teaming with all species of fish and seafood, I have discovered that unless we start to fish more sustainably our oceans stock of fish will rapidly deplete and could be completely destroyed by 2050.
I found these issues incredibly alarming and now believe that unless appropriate awareness of what is happening is strongly spread the worst will be inevitable.

The brief is to design a new and updated logo for SeaFish (www.seafish.org) who currently promote and and authorise sustainable fishing laws. And to further promote and express there current issues through the advertisement of the 'Fish and Chip shop of the year' 2010 awards.

So far Iv'e conducted extensive research into sustainable fishing laws and regulations and all that is going on in the commercial fishing industry.
For example, and astonishing one third of all fish caught each year is purely used to make fish meal to feed farmed fish. Some of which can eat up to 10kg of fish meal to gain just 1kg of weight.

Both good and bad evidence has been found through my research and I will be using my findings to draw from when beginning my design work.

Saturday, 9 January 2010

First of the New Year

I haven't posted in ages so this one is way overdue! But hey it's been Christmas and New Year so I'm going to let myself off just this once.

Just wanted to show you that my recent 'Let's make lemonade' poster has been transformed into purchasable textile items such as this apron on www.envelop.eu

I also have other submissions available like this Ampersand tote bag, have a look at my store on the website. I really think this is a great way to showcase your work and to have it become a part of someones everyday life if they choose to purchase something you have produced. This website is growing fast so get submitting!