Monday, 18 October 2010

Project work 2010/11

I have decided to pursue 2 main projects this year as part of my final year of university. The first came as a result of being asked to design a new way-finding signage system for the Sheffield Institute of Arts gallery. I was approached at the end of the summer period following the production of the folder for the SHU faculty of ACES, with the request to design a new system to entice people into the gallery space and how to navigate towards it, due to it being rather non-descript and hard to find.
The other project will be an identity redesign for Browns fashion in London, which is a fictional brief. This project will focus on refreshing their current identity and applying it across a plethora of media, particularly packaging, which I want to use as an opportunity to really express the brand. Similar to how Michael Bierut achieved this with Saks Fifth Avenue.

Work in progress to be featured in the coming days.

Monday, 11 October 2010

Crap(Gap) up your logo

Join in the controversy currently sweeping the design and internet world regarding the new Gap logo at CrapLogoMe

Thursday, 7 October 2010

A pointless task

After a morning discussion with Ian Anderson, founder of the Sheffield based design studioDesigners Republic, a group of us (Sheffield Hallam final year graphic design students) were given the task of performing something completely pointless for an hour and to document our findings.
Examples of pointless tasks given were throwing a penny over a balcony every minute, riding the bus to a destination of no importance and back, and sharpening pencils for 60 minutes. All very pointless to a degree.
The task I thought up involved filling in the counters of every letter (well, the ones with counters) from a article I found on Design Observer entitled "Malcolm Gladwell is #Wrong" which makes reference to Twitter. I chose this article simply because it was the newest one added. This turned out to be more of a laborious task than I had first anticipated, I documented my progress by photographing it every 5 minutes.

We are to make a 10 minute presentation tomorrow afternoon, with the aim to convince the rest of the group that the task completed was in fact utterly pointless. I'm not sure at the moment what this will achieve, but as the overall theme is based on communication I expect it will improve our presentation skills and out ability to "sell" our ideas to clients.

My findings from this experiment concluded that after 60 minutes of filling in the counters I covered 48 lines of type, I filled in a total of 1246 letter counters, there was an average of 26 counters per line and finally that both my wrist and eyes ached after.

Monday, 4 October 2010

My horrible logo

I have just seen my taylor made horrible logo which only cost me a grand total of $5 over at www.horriblelogos.com It's truly disastrous. Have your own made and get a link to your website.