Above are the two flyer style advertisements we designed to promote our chosen event which was to be a day trip to the 'Tropical butterfly house & gardens' near Rotherham, South Yorkshire.
Due to the age range of the target audience I feel our chosen day out suits their interests perfectly. Combining beautiful scenery and photography opportunities with a relaxed atmosphere provided a wonderful experience.
We took the time to test our day by visiting the butterfly house ourselves, this tested both the price target (less than £10) and whether or not it would be suitable/enjoyable.
As for the design side of the project, which is the main aspect, we wanted to project a clean, simple, yet engaging look and feel for both the presentation and advertisement. The use of the ever popular 'Didot' typeface was chosen specifically for this job and even from the first look provides all aspects we were looking for.
The colour scheme was equally important due to it creating the most impact and so we decided to reflect the natural feel of the butterfly house, keeping with a green that wasn't too harsh but not quite into the pastel tones. The colour interacts well with the white text to create a powerful presentation base.
Imagery is always important and due to the target audience we decided on the use of mainly photographic images as they are easy to relate to and tell the story much more effectively than other images like illustrations.
It is for this reason that the second flyer above is much more powerful, it shows the venue in its essence, getting up close with the inhabitants of the butterfly house and creating an immediate interest for the viewer.
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