Thursday, 8 April 2010

Mark & Form

Here is an idea for the identity of a magazine I am developing for my latest project.
The title of the magazine is 'Mark & Form' and the content is based on identity design and branding.

This mark is constructed from the shape of the ampersand (Futura Medium) and a lowercase 'k' which I have drawn to fit with the shape of the symbol. It joins the two together in the name 'Mark & Form' (mar'K&'form).
This creates an interesting connection between the words and allows for a unique mark to represent the publication.
The title is set in Avenir 65 Bold alongside the mark to echo it's strength and cleanness. Colour is undecided at the moment, as is the identity really, but here is my favourite solution so far.

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