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Thursday, 7 October 2010

A pointless task






































































































































After a morning discussion with Ian Anderson, founder of the Sheffield based design studioDesigners Republic, a group of us (Sheffield Hallam final year graphic design students) were given the task of performing something completely pointless for an hour and to document our findings.
Examples of pointless tasks given were throwing a penny over a balcony every minute, riding the bus to a destination of no importance and back, and sharpening pencils for 60 minutes. All very pointless to a degree.
The task I thought up involved filling in the counters of every letter (well, the ones with counters) from a article I found on Design Observer entitled "Malcolm Gladwell is #Wrong" which makes reference to Twitter. I chose this article simply because it was the newest one added. This turned out to be more of a laborious task than I had first anticipated, I documented my progress by photographing it every 5 minutes.

We are to make a 10 minute presentation tomorrow afternoon, with the aim to convince the rest of the group that the task completed was in fact utterly pointless. I'm not sure at the moment what this will achieve, but as the overall theme is based on communication I expect it will improve our presentation skills and out ability to "sell" our ideas to clients.

My findings from this experiment concluded that after 60 minutes of filling in the counters I covered 48 lines of type, I filled in a total of 1246 letter counters, there was an average of 26 counters per line and finally that both my wrist and eyes ached after.

Monday, 4 October 2010

My horrible logo

I have just seen my taylor made horrible logo which only cost me a grand total of $5 over at www.horriblelogos.com It's truly disastrous. Have your own made and get a link to your website.

Wednesday, 29 September 2010

Notebook for 2010/11 academic year

After quite a wait I finally had the time to screen print the cover for my new notebook for 2010. Unfortunately due to a much more awkward process than I was an expecting (due to book thickness and very fine type), this project will remain a one-off for now.

Thursday, 23 September 2010

New work: Clean Air Asbestos Services

Following the identity design and rebranding for Clean Air produced back in December 2009, I was asked to design a report cover and a new company brochure outlining exactly what they do and how they go about it, which I decided to title accordingly: This is what we do and how we do it.
Along with this I also designed a completely refreshed livery for the company transport.


































































Tuesday, 14 September 2010

Celebrating the Vignellis

The Vignelli Center for Design Studies is set to open up it's doors on September 16th and is situated at the Rochester Institute of Technology, Rochester, New York.























Read the full article on Design Observer who are also featuring a whole selection of articles on both Massimo and Lella Vignelli in a celebration of over 40 years of influential design practise.

Wednesday, 8 September 2010

245 Tenth

I discovered today that on October 1st Pentagram will be welcoming their newest partner to their New York offices. Eddie Opara will be the newest partner since Luke Hayman in 2006. Opara will also be bringing his team from the studio he started in 2005, Map Creative.
Upon reading about his move to Pentagram I decided to check out Map's portfolio and one project particularly caught my eye, and even spark one of those "I wish I had designed that" moments.
The logo, stationary and book they designed for 245 Tenth, a building on Tenth avenue, NY designed by architect and interior space designer Della Valle Bernheimer. The identity by Map was influence by binary data and black and white barcode systems, I think it is gorgeous. It is very geometric, but also abstract looking with strong horizontal marks of vary shades of black and grey, however it clearly represents the number 10.
The mark also reflects the structure and design of the building itself which is made up of a multitude of rectangles of glass, some mirrored and others transparent.
A very well executed identity, at the moment I can't take my eyes off it. See the full design here.
Interview with Eddie Opara on Co.Design blog.

Monday, 6 September 2010

Business Cards

I am experimenting with the idea of re-branding myself, keeping the logo, but producing new stationary (business cards, mailers etc) and possibly redesigning my website when I get the chance although that may have to wait a while.
When I stumbled upon these beautiful cards from the Australian design studio, Motherbird. White on black looks so striking!