Below you can see the old logo, dated and lacking in professional expectations.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimQ4Ku3Q945PNKNUpM9pMpZgwNFZs3WLG0nyOgmUA60b5UqBCim_2d56S-whqLTrlYpObmeluafX5iqZapJ4fs9jCUV3Zdu2Za3UllERbWq6I7mHuzHJOZFLw-b0UWP7CGb95VU4PD6Vc-/s400/Screen+shot+2010-03-22+at+14.08.06.png)
The client had decided this needed updating, along with new design for all their stationary.
Here are 3 versions I proposed (the middle one being the chosen logo):
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJ2CC-Bsplgkyxd7TPLHZSIFKkfGG8Nj4yJ5-qmnE0Kx8951RSNPMc8CVDlMGqrErUWJZu3g7LEm343ASoUoNdl6kmkjB8PO7bUSuGoxGw7Lbp62wRycVAVYB6rMjw1W9hbwEA7CuXQOe1/s400/Logos.jpg)
The idea behind the new logo was to highlight the companies beliefs in precision and accuracy as well as clean cut professionalism.
The C & A were used in 'Futura' typeface to build the mark and have been combined to create the shape of a microscope, the main tool used in their work.
Here is the final logo shown in two forms. This was before the client had decided on a final name, it was a toss between the two below. Obviously the upper of the two was eventually chosen.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTEc5Z0wz6eoE5ud9evP9LWSdg-Gv1I4GMPI2YR7AVeepsaJaSGNSC8YWVWKSuG-dHbSp62dILQRG0PONWlAEtMXfOdq28N5HpECMxEf9FKDzjUy7PSyfi__8mbOjzRUPKk2lnssGpmu73/s400/CA+logo%5B2%5D.jpg)