'Oomph' further development

This is the logo further developed to a final concept, however I may still push it further.

'Oomph'

Development work on the logo identity for travel magazine 'Oomph'.

Using the typeface Futura I cut and positioned the lettering to explore how the forms can interact and piece together to create something new.

By doing this I was able to get a hands on feel for the type and how it worked. Due to it being very consistent in thickness it was perfect for manipulation and overlapping. The letters are also very rounded making it versatile and full of character.

The word oomph to me suggests heavy connotations and a thick personality, I think Futura upholds this idea very well and creates a striking logotype, my further developed work can be seen in the next post.

Identity - the beginning

Here are examples of my beginnings of work from my chosen specialism (Identity). This task involved looking at a pair of letters and how they can interact to create new shapes / logo possibilities.

First looking at the letters not being able to overlap, then moving onto interaction and finally applying them to a purpose, mine was as if it were to be designed for a perfumer (someone who makes perfume).

Lemonade

This was a personal piece, moving forward from my earlier 'Rain cloud' pieces and creating something which can be applied to something more intimate, a process.

Also featured on envelop to buy in the form of a textile apron or placemat.

Underground Signs

After seeing these NYC subway signs featured on swiss-miss blog I wanted to share it, they look awesome! A little on the expensive side but what good design isn't? Have a look at www.underground-signs.com

Pulp Fiction typographic

A powerful scene from what can only be described as one of the greatest films to have ever been made...

...explored typographically, enjoy!

Envelop

It's late and I can barely keep my eyes awake, I realise that doesn't make sense, but I just had a sudden urge to tell you about www.envelop.eu, a Belgian based website solely for the promotion of young designers.

Envelop produce and sell textile products which are brought to life through the addition of user submitted work, mostly illustration, which to me is a fantastic way to get your work into the design community in a way which is interactive. i.e people can buy your work.

The designer receives 12.5% commission on purchases of their products and it costs absolutely nothing to join and start submitting your work. I myself already have 3 products available.

Illustrators, this is a great opportunity for you so I think its worth a little look.

Some examples of current designs: